ATTITUDE: buy a product, plant a tree
Avril is proud to be a part of Quebec-based company ATTITUDE’s reforestation program. For each ATTITUDE product purchased in our branches or on our avril.ca online store, one tree will be planted. Details below.
For more than a decade now, ATTITUDE has strived to design body and household products that promote a healthy and sustainable lifestyle. After months of preparation, the company launched its reforestation program last April. This initiative, part of a global approach to sustainability and circular economy aiming to Reduce, Reuse, Recycle and Reforest, aims to contribute to the restoration and revitalization of the planet and to encourage citizens to make better choices on a daily basis. By taking part in this program, Avril allows its customers to join in on the movement by making a simple gesture that will have a positive and lasting impact on the planet. Indeed, for each ATTITUDE product purchased in our branches or on our avril.ca online store, Avril will finance the planting of a tree to help reforest several sites around the world (Canada, United States, Madagascar, Nepal, Haiti, Indonesia, Mozambique, Kenya, Nicaragua and Honduras). To accomplish this mission, ATTITUDE has created a partnership with two world-renowned not-for-profit tree planting organizations, Eden Reforestation Projects and One Tree Planted.
The positive impact of reforestation on the environment and communities
- Air: Trees purify the air we breathe.
- Water: Trees filter the water we drink.
- Habitats: Trees are home to 80% of terrestrial biodiversity.
- CO2: Trees slow down global warming by absorbing CO2 from the atmosphere.
- Employment: Trees provide employment for more than 1.6 billion people.
- Food: Forests save lives by replenishing the soil with nutrients needed for agriculture.
ATTITUDE®: better products for a better future
ATTITUDE® designs and manufactures personal care and housekeeping products to help families live healthy lives. Made from natural ingredients, its various ranges (Eczema, Sun Care, Body Care, Baby and Kids, Household and Pet Care) meet the highest standards of quality and eco-responsibility. ATTITUDE® products are EcoLogo certified, 100% vegan and cruelty-free by People for the Ethical Treatment of Animals (PETA). They are also free of components considered to be of concern by the Environmental Working Group (EWG). ATTITUDE® products are distributed in more than 50 countries.
(This content was developed in partnership with ATTITUDE.)